PENERAPAN MARKETING MIX DALAM PEMASARAN TELUR AYAM RAS DI KECAMATAN SANGATTA SELATAN (STUDI KASUS PADA PETERNAKAN PHILIPINES FARM)

Sangatta Selatan Sub-District, East Kutai District was one of the potential areas for development laying hens. The local farm that cultivates hens in this sub-district is Philipines Farm. sustainability a business requires ability to face market. Therefore, every businessman needs implement marketing mix. This study aims determine application mix on eggs at Farm South Sub-District. research carried out 2021 by using case method. results showed Philippines good level with value 30. aspect place and price very level, scores each 8 10. Based these results, businessmen were expected maintain performance instruments price. Meanwhile, implementation product promotion aspects enough 7 5. strategy could be used improving instrument aspects.